Leadership and Impact
In 2025, I represented the Media Alliance of Houston as a panelist at the Houston Media Conference alongside leaders from Houston’s top media and creative organizations, such as AMA, PRSA, AAF and IABC. I contributed to industry conversations focused on positioning Houston as a growing creative and media capital, while advocating for greater visibility, collaboration, and support for the city’s film, marketing, and media production communities.
Houston Media Conference panelist
I served as a panelist for the Ad 101 Panel hosted by American Advertising Federation (AAF) Houston and Ad2 Houston, sharing insights from the media agency perspective on client relationships, cross-functional collaboration, and the role media plays within the broader advertising process. I discussed how media strategy works alongside creative, account service, and production teams to build integrated campaigns that effectively connect brands with audiences.
AAF/AD2 panelist
Being named a Houston Business Journal 40 Under 40 honoree in 2026 is one of the most meaningful recognitions of my career. The award celebrates emerging leaders who are making a positive impact in their industries and communities, and I’m honored to be included among such an accomplished group of Houstonians. Over the past decade, I’ve built my career in media and marketing, leading strategic campaigns, mentoring team members, and helping brands connect with their audiences in meaningful ways. Beyond my professional work, I’m passionate about giving back to the industry through my leadership with Media Alliance of Houston, where I’ve focused on fostering community, supporting future talent, and expanding opportunities for media professionals. This recognition reflects not only my career journey so far, but also my commitment to continued growth, leadership, and service.
Link to announcement: https://www.bizjournals.com/houston/news/2026/05/28/hbj-reveals-40-under-40-2026-honorees.html
Houston Business Journal 40 Under 40
Over the last year, I've led strategic direction, governance, and growth initiatives for a 13-member board and multiple committees, overseeing fundraising, membership engagement, and large-scale industry events for the Media Alliance of Houston organization. Through redesigned event strategy and expanded sponsorship programs, I helped drive record-breaking results:
33% increase year-over-year in Battle of the Ad Stars fundraising
131% increase year-over-year in Star Awards Gala fundraising
16% increase in luncheon attendance year-over-year
40% increase in Gala attendance year-over-year
Delivered total annual fundraising results at 150% of goal
All of the above led to:
11 scholarships for college juniors and seniors (6 more than previous year, and the most scholarships awarded for MAH)
Increased donations to DREAMFund from $6,000 to $10,000, representing a 67% increase in annual contributions
President of Media Alliance of Houston
What Sets Me Apart
Industry Leadership Beyond My Day Job
While many professionals focus solely on their agency or company role, I’ve built influence across the broader Houston media community through leadership positions, event strategy, fundraising growth, mentorship, panel speaking, and advocacy work with the Media Alliance of Houston.
Ability to Blend Strategy with Relationship-Building
I combine analytical media expertise with strong interpersonal leadership skills while balancing client strategy, vendor negotiations, team development, community engagement, and collaboration across creative and marketing teams.
Proven Record of Creating Measurable Growth and Momentum
I don’t just participate in organizations or initiatives, I work to improve them. From helping lead a successful agency rebrand to driving record-breaking fundraising and attendance growth for industry events, my work consistently shows my ability to elevate visibility, engagement, and overall impact through strategic execution and leadership.